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The Google Merchant Center integration lets your agents and workflows manage product listings for Google Shopping — create new products, update inventory, pricing, and titles, and keep your catalog synced with the rest of your stack. Auth type: OAuth (via Pipedream Connect)
For how integrations work overall (permissions, authentication, troubleshooting), see the main guide: App Integrations.

Connect Google Merchant Center

  1. Go to Settings → Apps in Hyper
  2. Select Google Merchant Center → Connect New
  3. Authorize the Google account that owns your Merchant Center account

Common capabilities

  • Create product listings with title, description, price, image, availability, and product category
  • Update existing products (price changes, stock updates, title rewrites)

Use in Chat

  1. In a chat, open the tool selector and enable Google Merchant Center
  2. Ask your agent to push catalog updates
Example prompt:
Read the new SKUs from the "Q4 Launches" Google Sheet and create a Google Shopping product listing for each one. Use the "spring-collection" image folder in Drive for product imagery, and set availability to "in stock" with the SKU's price.

Use in Agents

In Agents → Settings, add Google Merchant Center to a catalog management agent. Pair with Shopify, Google Sheets, or your PIM to keep everything in sync.

Use in Flows

Add a Merchant Center node to push product changes after a Shopify update or sheet edit. Common pattern: webhook from Shopify → transform → update Merchant Center.

Troubleshooting

  • Product disapproved: review the Merchant Center disapproval reason — most issues are missing GTINs, image URL problems, or policy violations
  • Auth failed: ensure the authorized Google account has access to the Merchant Center account in Google’s admin